The PPC software, known as Adtomic, is produced by the beloved company Helium10, which specializes in Amazon software. Adtomic is a user-friendly and uncomplicated program that simplifies the automation process and optimizes your PPC strategy.
Just like any other software, Adtomic also has its drawbacks. For instance, it lacks several features that are present in its more advanced counterparts. Additionally, its bidding algorithms are not as sophisticated, and the level of support it provides may not be on par with other softwares.
Luckily, there are a plethora of alternate choices available for you to select from and we will discuss the top twelve in this list.
1. AdAstra
One of the options we recommend as an alternative to Adtomic is AdAstra, which stands out as an advanced AI-powered automation software designed specifically for Amazon sellers. Its main features include a powerful bidding algorithm, comprehensive campaign creation tools, and the added benefit of having access to free account managers.
Characteristics :
Campaign Creator from Start to Finish
AdAstra’s automated campaign creator is a highly effective feature that initiates multiple campaigns simultaneously, eliminating the need for manual setup or the search for keywords. You simply input the ASINs, budget, and desired campaigns, and AdAstra takes care of the rest. By utilizing this tool, you can significantly boost your traffic and sales over a period of time.
Automation of AI Bidding in Reality
AdAstra is a rare PPC software that utilizes genuine artificial intelligence to modify your bids. It even allows you to monitor your bids through ‘autopilot logs’ and understand the rationale behind your bid changes.
Day Parting Customization
The function of tracking peak and off-peak periods allows for bid adjustments to decrease your ACoS.
Managing Keyword Targeting
AdAstra’s system for managing keywords enables you to increase your investment in pertinent, high-earning keywords while reducing unnecessary spending. This is achieved by automatically detecting potential keywords from auto campaigns, incorporating new successful keywords into your current campaigns, removing underperforming ones, and also including keyword negations.
Dedicated Account Manager
By becoming a member of 1 Trillion Club, you will have access to your own PPC specialist who can be contacted at any time via email and can schedule up to 8 hours of Zoom calls per month for assistance with your advertisements and tactics.
Pricing Guide :
AdAstra offers a pricing plan that is organized into tiers and determined by the level of ad spend. Here is an explanation of how it operates:
For sellers who spend between $1000 and $2000, the monthly fee is $59.
2. Teikametrics
Since 2015, Teikametrics has been operating as both a software vendor and a managed service provider in the Amazon automation industry. Over the course of 8 years, they have been offering assistance with pay-per-click advertising for both Amazon and Walmart sellers through their automation platform called Flywheel. Their platform, known as Flywheel, has gained recognition for its advanced bidding algorithms and market analysis capabilities, among other functionalities.
Characteristics
Effortless Campaign Generation – Teikametrics utilizes the search term reports from your current campaigns in order to produce keywords and initiate new campaigns with them. This can effectively expand your reach and boost revenue without exerting much effort on your part.
Automated Keyword Harvesting and Search Term Elimination – This functionality enhances your targeting capabilities by automatically extracting keywords from your automatic campaigns and converting them to manual campaigns, while also eliminating any search terms that do not result in conversions.
Automated ACoS Targets and Campaign Budgets – The task of setting ACoS targets and campaign budgets is taken over by Teikametrics, eliminating the need for manual input. This ensures that your account is fully optimized without any effort on your part.
The functionality of Day Parting allows you to shift your budget towards the most profitable hours and days, resulting in a decrease in ACoS and an increase in sales during peak times.
Efficient Bidding – Teikametrics enhances your bidding strategy by taking into account multiple factors beyond just ACoS. These include seasonal patterns, inventory levels, and product prices, allowing you to achieve optimal outcomes.
Pricing Strategies :
There are three different pricing tiers offered by Teikametrics:
For individuals who spend a maximum of $5,000 per month, the cost is $199.
For sellers selling goods or services and investing between $5,000 and $10,000 per month, the monthly cost is $499.
For Amazon Sellers who spend more than $10,000 per month, the cost is $499 plus an additional 3%.
3. BidX
BidX is an excellent alternative to Adtomic, which is widely used by European sellers. Their software is user-friendly and offers rule-based automation that can be tailored to your specific needs. The campaign creator is also simplified, allowing for significant time savings. Additionally, their managed service plans offer the assistance of account managers for PPC support.
Characteristics
Suggested Keywords – BidX offers Amazon keyword suggestions for sellers to utilize in both existing and new campaigns.
Multi-Campaign Creator – The option of using a multi-campaign creator is more user-friendly compared to Amazon’s regular campaign builder. It allows you to launch multiple campaigns simultaneously. However, it still requires you to find your own keywords, which can be a tedious task.
The customizable dashboard offered by BidX is a highly useful tool that allows users to select the metrics they wish to monitor and how they are presented (e.g. charts, graphs). This feature enables easier data analysis for users.
Eliminating and Exclusion – One has the ability to establish personalized guidelines to exclude unimportant search terms and gather valuable ones from automatic campaigns in order to enhance targeting.
Automating PPC Optimization with Rule-Based Automation – Utilizing customizable ‘if X then Y’ rules, you have the ability to automate your PPC optimization process and better manage your account. However, it should be noted that setting up and determining effective rules can be a time-consuming task.
Pricing Strategy
BidX offers four tiers that are determined by your advertising expenses:
The monthly spend ranges from $199 to $5k.
Monthly spend of up to $10,000 for just $399.
Monthly spending ranges from $599 to $15,000.
4% will be charged for advertising expenses once the monthly spend reaches $15k.
4. Perpetua
The software, Perpetua, utilizes AI technology to automate PPC services and has recently joined forces with the German company Sellics. Their collaboration aims to offer advertising solutions for Amazon, Walmart, Instacart, and Target sellers by leveraging their shared platform.
The provided image can be seen in the link above, showing a visual representation of the data.
Characteristics
Improved Campaign Builder – Upon initial use of Perpetua, your existing campaigns will automatically be put on hold, and the keywords within will be reallocated to newly created ‘goals’ campaigns that are designed based on Perpetua’s own campaign formats.
Fully Automated – The platform of Perpetua functions similarly to a self-driving car, providing the benefit of saving time and effort. However, this can result in reduced control over your account and the potential risks associated with it.
Tracking Organic Rankings – By paying an additional $50 per month, you will have the ability to track the organic ranking of your products for your top 25 search terms.
Video and Image Builder – For an added cost, you have the option to utilize a supplementary tool that produces personalized videos and visuals for your marketing efforts. This exceptional feature is exclusive to Perpetua and makes them an ideal choice for merchants seeking to enhance their advertising and branding strategies.
Pricing Structure
The pricing plans offered by Perpetua are determined by the ad spend they handle for their clients. In cases of low spending, a fixed monthly fee is charged, but as the spending increases, a commission is applied.
The monthly payment will be $250 until the total expenditure reaches $5,000.
Monthly payments of $550 will continue until the total spending reaches $10,000.
The monthly fee is $550, with an additional percentage based on the amount spent until it reaches $200k.
5. Quartile
Quartile is a PPC software that operates across multiple channels and streamlines the management of Amazon, Google, Facebook, and Walmart advertisements. In addition to being a reliable substitute for Adtomic, it offers a superior solution for businesses that utilize a variety of ad types on various platforms.
Characteristics
Quartile provides the option of utilizing both AI and personalized rules to automate your PPC strategy, allowing for a combination of efficient automation and a significant level of authority over your advertisements.
Partially Managed Service – Quartile offers the support of an account manager to assist with the onboarding process and initial setup, as well as address any inquiries via phone or email.
With Quartile’s full-funnel advertising, you have the ability to automate your Google and Facebook ads, leading to increased traffic and sales for your products.
Creation of Campaigns Automatically – The campaign creator provided by Quartile has sparked some controversy. Its functioning involves first generating auto campaigns for your ASINs, and then transforming each search term from the autos into a campaign with a single keyword. This results in a large number of campaigns being created, potentially in the thousands.
Goal Settings – Quartile offers preset options for achieving your goals, such as ‘product launch’ or ‘conservative’, which simplifies the process for those who may not be technologically proficient.
Pricing
Quartile is only compatible with extended contracts that span several years. Their prices vary from $895 per month to $10,000 per month, depending on your advertising expenses. This places them as one of the pricier choices on the list.
6. Skai
Skai is a PPC software that offers more than just automating Amazon ads. It has the capability to optimize ads on various platforms such as Apple, Snapchat, Linkedin, Twitter, and 75 others. While Skai is commonly used by large enterprises, it can also be a beneficial choice for medium-sized businesses.
Characteristics
Suitable for Large Corporations – For businesses that utilize advertising on multiple platforms, have an annual budget exceeding $1 million, and manage a complete marketing department, Skai could be the ideal option. Their platform and team are specifically designed to cater to this type of clientele, ensuring that you will receive top-notch service.
Rule-Based Automation – Skai’s only offering is rule-based automation, providing users with a greater level of control over their account. However, as previously stated, this approach also requires significant time and effort to set up due to its steep learning curve.
Great for Testing – Conducting small experiments can help determine the most effective strategies and allow for budget adjustments.
Complete Advertising Solution – Skai offers access to over 80 advertising platforms, allowing businesses to extend their reach beyond Amazon and Walmart ads and explore other channels that have the potential to drive traffic and increase sales.
Pricing
To obtain complete information about their pricing, one must have a discussion with Skai over the phone. However, it is known that their packages begin at $800 per month and they impose an additional fee if your expenses exceed $10k per month.
7. Intentwise
Next up, we have Intentwise, an excellent alternative to Adtomic, specifically catering to medium-sized merchants. Intentwise is a PPC tool that offers a combination of rule-based and algorithmic automation, along with valuable performance analytics for various marketplaces.
Characteristics
Insights on Competitors – Gain valuable insights on how your business is performing in comparison to other players in the market. This information can aid in making strategic business decisions and setting achievable targets.
Intentwise Recommendations Engine – Our platform offers automated suggestions to improve your advertising performance. These recommendations include transferring keywords from one campaign to another and negating irrelevant search terms.
The rules and algorithms in Intentwise are highly developed, allowing users to choose between customization and automation, unlike other platforms. This provides flexibility in achieving their objectives.
Analysis of Performance – This functionality aids in comprehending the factors influencing your performance, allowing you to determine the direction of your business.
Pricing
The pricing for Intentwise is not publicly disclosed, however, it is reported to begin at $500 per month and offers multiple tiers based on ad spend.
8. Ad Badger
The PPC Den podcast, created by Ad Badger, offers sellers a basic PPC tool and also provides managed service plans similar to those of an agency.
Characteristics
Customers of Ad Badger have access to various beneficial learning materials such as a public blog, a private course, and an Amazon ads learning center.
Simple Bid Automation – While they may not offer the most cutting-edge bid automation technology, they can still assist in saving time through basic automation and achieving your desired ACoS goals.
Account Manager – Ad Badger provides an assigned account manager to assist sellers with the onboarding process and conduct performance assessments after the initial 30 days. The account manager is readily available via phone or email for any necessary assistance.
Custom Rules for Keyword Harvesting and Negation – Automate the process of keyword harvesting and negation by setting up your own custom rules. This feature allows you to discover additional keywords and negatives that can be incorporated into your campaign.
AdBadger’s Keyword Research Tool offers a variety of valuable resources within the platform to assist you in discovering fresh ad keywords.
Pricing and Costing
In similarity to many other PPC tools mentioned, Ad Badger also follows an ad spend-based pricing model. The starting price for their services is $400 per month, which increases proportionately with your ad spend.
9. M19
M19 is a PPC software from France that offers features such as bid optimization, ad automation, and the generation of new campaigns which they refer to as “strategies.” It is known to be a highly efficient tool that can save significant amounts of time due to its hands-off approach.
Characteristics
Tools for Keyword and ASIN Research – M19 offers built-in tools for conducting research on keywords and ASIN targets, which can assist you in identifying fresh options for your advertisements. Simply provide a single keyword or ASIN, and their software will produce comparable ones that can be utilized.
The Organic Ranking Tools function allows you to monitor the ranking of your chosen keywords organically, while also adjusting your bids to prevent your PPC from impacting your organic sales.
The ‘Simple Campaign Creator’ feature of M19 lacks the ability to automate previous campaigns, however, users can still create new campaigns by utilizing the platform’s ‘strategies’, which refer to their designated campaign frameworks.
Hourly Day Parting allows you to view your performance in hourly intervals and adjust your bids accordingly, maximizing the efficiency of your advertising budget.
The process of bidding in M19 is automated by AI, allowing you to successfully achieve your campaign’s predetermined ACoS goals.
Pricing
The cost of using M19 is determined by the amount of ‘strategies’ that are established with their platform.
The following information is provided:
The cost for 4 ‘strategies’ is $400 per month.
The cost is $400 plus an additional 3% for a total of 10 ‘strategies’.
10. Seller app
Sellerapp, an Indian software company, offers a versatile tool for Amazon sellers resembling Helium10. One of the features included in this tool is a PPC tool, which is more sophisticated than Adtomic and more affordable compared to other choices listed on this page.
Characteristics
Personalized Regulations – Generate and customize your own ‘if X then Y’ regulations and select the frequency at which they are implemented, whether it be every hour, day, week, etc.
Settings Based on Goals – Similar to Adtomic, they provide three settings (Launch, Liquidate, and Grow), simplifying the process of optimizing your campaigns and achieving your desired outcomes.
Day Parting – This functionality automatically modifies your bids based on your high-traffic and low-traffic periods in order to maximize the effectiveness of your advertising budget.
Mass Edits – The bulk actions feature allows you to make changes to multiple campaigns simultaneously.
Pricing Options
Similar to some of the other choices mentioned, Sellerapp also determines its pricing based on ad expenditure, but it is more affordable and does not impose any additional fees. Here are the specifics:
The monthly fee is $99, for a maximum monthly spending limit of $5,000.
11. Pacvue
Pacvue, which is owned by the same company as Helium10, is next on the list. This PPC tool is well-known for its rule-based automation feature, which is utilized to enhance the ads of their sellers on over 90 marketplaces globally.
Characteristics
Advanced Analytics – With the use of Pacvue’s advanced analytics, you have the ability to gain valuable insights into your performance, such as market share, share of voice, and share of shelf across various marketplaces. This enables a better understanding of your business and facilitates faster decision-making.
Automation through Rules and Algorithms – Pacvue offers two options for automation: their established rule-based system and their new algorithmic automation. While this grants you greater control over your advertisements, it is important to note that their algorithmic automation is still in its initial stages and may not be the most suitable choice at this time.
With Pacvue’s latest updates, you will have access to a variety of tools that go beyond PPC and assist you in managing your entire business. This includes the ability to handle coupons, promotions, product page SEO, and advertisements all from a single dashboard.
Automated Suggestions – This function provides automated recommendations to improve the efficiency of your ad spending. It could propose increasing spending on a specific type of ad, redistributing your budget, or adjusting tactics to increase Buy Box wins.
Pricing
Pacvue does not openly disclose its pricing on its website, however, it is reported to be determined by the amount spent on advertising. The initial package begins at $500 per month, while the top-tier option includes a 3% fee based on ad spend.
12. Sellozo
Sellozo is a company that specializes in providing e-commerce solutions for businesses. They offer a variety of tools and services to help businesses improve their online sales and performance. Their services include advertising, analytics, and management tools to optimize product listings and increase sales. With Sellozo, businesses can easily manage their e-commerce strategies and stay ahead of the competition.
Sellozo, which is also an excellent alternative to Adtomic, is the last PPC tool included in this list. It provides strong capabilities for campaign creation, efficient customer support, and a higher level of ad management compared to many other tools.
Characteristics
Repricer – The repricer automatically adjusts your product price in order to increase sales, improve overall performance, and achieve more Buy Box victories.
Studio for Campaigns – The campaign studio allows you to visualize your entire advertising strategy on a whiteboard, enabling you to observe the effectiveness of all your ads working together. This helps you uncover more effective methods for optimizing your ads.
Professional Assistance – For a fee, you have the option to receive tailored guidance from Sellozo-certified PPC specialists.
In addition to these characteristics, Sellozo offers the typical features of a PPC tool, including day parting, automated bidding, negation + harvesting, and bulk changes.
Pricing
The pricing of Sellozo is determined by the quantity of SKUs in your possession, and the categories are as follows:
The monthly fee for 0-10 SKUs is $149.
The monthly fee of $299 applies to a range of 11-1000 products.
The price for this service is $399 per month and it includes over 1001 skus.
Final Thoughts
As a business, selecting the perfect PPC tool for your unique needs may be a daunting task. To alleviate this challenge, we have compiled a comprehensive list of all the necessary information for you to make an informed decision.
If you are interested in learning more about our proprietary tool, AdAstra, feel free to schedule a call with one of our PPC specialists using this link: book a call. Additionally, you can visit our website AdAstra for more information.